Our team provided strategy programming for the release of TUMI’s new Global Locator luggage tag. The project entailed curating a selection of influencers who were leveraged in order to seed messaging of the product. We executed all logistical details surrounding the program launch and provided analytics for programming results, outlining successes.
The campaign reached millions of targeted consumers via our strategy programming, educating audiences on the new product and its launch. Our efforts helped drive initial sales of the product from various social channels including Instagram and YouTube.