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TUMI

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STRATEGY FOR PRODUCT LAUNCH, INFLUENCER MARKETING CAMPAIGN

Project

For the release of TUMI’s innovative Global Locator luggage tag, our team was entrusted with developing a strategic program that would effectively introduce the product to the market. This involved carefully selecting and curating a group of influencers whose reach and audience alignment would maximize the impact of the product messaging. We managed every logistical aspect of the program launch, ensuring a seamless execution, and provided detailed analytics to measure the success of our efforts.

Impact

The impact of our strategy was significant. The campaign successfully reached millions of targeted consumers, raising awareness and educating audiences about the new Global Locator luggage tag. Through our influencer collaborations and strategic social media activations on platforms like Instagram and YouTube, we not only generated widespread buzz but also directly contributed to strong initial sales of the product. Our efforts demonstrated the power of a well-coordinated digital strategy in driving product success and solidified our role as a key partner in TUMI’s marketing initiatives.

Client

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