Digital Marketing

Project

WCE was handed the reins for email marketing, SMS marketing, pop-ups and marketing automation by household cleaning brand Cleancult. When WCE took over retargeting efforts, the brand’s ads were struggling to reach 20% of total revenue on a monthly basis.

Impact

Our team was able to more than double the percentage of revenue attributed to retargeting, from 20% to over 49% of all CRM revenue. We increased revenue by 167%. And open rates doubled from an average of 15% to 30%.