Our team played a pivotal role in the successful launch of H&M’s eco-friendly Conscious Collection line, offering comprehensive consultation services that significantly amplified the brand’s reach and impact. By closely collaborating with H&M’s corporate team, we provided strategic guidance for social media messaging that resonated with the brand’s commitment to sustainability. Our approach included managing influencer coordination, which resulted in widespread promotion of the collection through numerous influencer posts and engaging content from the launch event.

Impact

To create a buzz leading up to the launch, we suggested innovative content ideas, including behind-the-scenes videos featuring top-tier influencers. This strategy effectively captured the attention of a broad target audience, driving anticipation and excitement for the collection. The impact was substantial: over 50 prominent influencers shared content from the event, amplifying the collection’s visibility across social media platforms. The launch also received extensive online press coverage, solidifying H&M’s Conscious Collection as a leader in sustainable fashion and showcasing the effectiveness of a well-coordinated digital strategy.