Our team consulted on the launch of H&M’s eco-friendly Conscious Collection line, working hand in hand with the brand’s corporate team. We provided strategy for social media messaging surrounding the launch, handled influencer wrangling for the event and secured widespread postings about the line and launch event. Additionally, our team recommended content ideas for the rollout on social media, as well as reporting on all digital activity surrounding the collection launch.
H&M caught the attention of widespread target audiences using behind-the-scenes videos of top-tier influencers leading up to the launch. More than 50 notable influencers shared content from the launch event, promoting the line. The event additionally garnered ample press coverage online.