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Strategy for Product Launch, Influencer Marketing


Our team provided consultation services for the launch of H&M’s eco-friendly Conscious Collection line. We worked closely with the brand’s corporate team, offering strategic guidance for social media messaging related to the launch. We also managed influencer coordination for the event and successfully secured numerous posts about the collection and the launch event. Furthermore, our team suggested content ideas for the social media rollout and conducted comprehensive reporting on all digital activities associated with the collection launch.


H&M successfully captured the attention of a broad target audience by sharing behind-the-scenes videos featuring top-tier influencers in the lead-up to the launch. Over 50 prominent influencers actively shared content from the launch event, further promoting the collection. Additionally, the event garnered substantial online press coverage.