TireRack.com commissioned WCE to create a clean, user-friendly site. Their goal was straight-forward: Allow the customer to easily search for tires for their specific vehicle and need.
Tire sales the competition is fierce. Why not just go to a local tire shop? Tire Rack didn’t want that to be a question on the mind of potential customers. They knew they had the best value. They knew they offered fast shipping right to the customer’s door. They needed a website so easy to use and clear that it would be obvious to customers why they should use Tire Rack’s services.
WCE filled the bill with a no-gimmicks interface supported by a complex database and CMS system. Straight-forward request with a straight-forward solution.