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Tennis Pal

Digital AD Campaign


TennisPALâ„¢ is a unique mobile platform that helps find and pair tennis players with partners based on location and skillset. Our team provided a detailed SWOT analysis, which we used to develop a multi-channel user growth plan. In execution, we launched tactical search campaigns and integrated dynamic Facebook audience testing. Concurrently we introduced an Apple app store ad campaign.


Through our efforts, TennisPALâ„¢ was able to identify a strong brand voice which effectively engaged target audiences. And as a new app in a sea of companies seeking user growth, or work enabled the brand to acquire downloads to reach critical mass for successful growth.