Digital AD Campaign

Project

TennisPAL™ is a unique mobile platform that helps find and pair tennis players with partners based on location and skillset. Our team provided a detailed SWOT analysis, which we used to develop a multi-channel user growth plan. In execution, we launched tactical search campaigns and integrated dynamic Facebook audience testing. Concurrently we introduced an Apple app store ad campaign.

Impact

Through our efforts, TennisPAL™ was able to identify a strong brand voice which effectively engaged target audiences. And as a new app in a sea of companies seeking user growth, or work enabled the brand to acquire downloads to reach critical mass for successful growth.