TennisPAL™ is a unique mobile platform that helps find and pair tennis players with partners based on location and skillset. Our team provided a detailed SWOT analysis, which we used to develop a multi-channel user growth plan. In execution, we launched tactical search campaigns and integrated dynamic Facebook audience testing. Concurrently we introduced an Apple app store ad campaign.
Through our efforts, TennisPAL™ was able to identify a strong brand voice which effectively engaged target audiences. And as a new app in a sea of companies seeking user growth, or work enabled the brand to acquire downloads to reach critical mass for successful growth.