Facebook Advertising

Project

Despite significant brand presence with a loyal following and organic traction, Bad Bunny was struggling to understand how its marketing efforts were contributing to overall revenue. The high-end swim brand was also eager to expand the reach of its e-commerce site with new product styles. With their busiest season approaching, Bad Bunny enlisted our team to run a 360 Facebook ad campaign and equip the brand with valuable analytics.

Impact

Our team generated an 816% Facebook ROI and exceeded sales goals by 50% for the swim brand. Additionally, we expanded top-of-funnel acquisition, restructured affiliate programming and realigned email strategy for more optimal results.